As a report on Mashable detailed, Twitter has purchased SnappyTV. The general usage of SnappyTV is two-sided: not only is it utilized for sharing video clips but it can also be used in order to edit the content in question. With this in mind, shouldn't Twitter be able to put it to use so that it can appeal to a tremendous audience? There is much to discuss, though, and I believe that many Internet marketing companies will find it difficult to argue with such a point.
SnappyTV was founded in 2010, which makes it a relatively young company in context of the Internet. In any event, the main reason why Twitter decided to purchase SnappyTV, as the article referenced, is because of the possibility of it boosting its Amplify program. Twitter Amplify, by definition, is viewed as a program that is able to help advertisers reach viewers, beyond TV, onto the social network in question. For Internet marketing companies across the board, Twitter Amplify is a platform to focus on.
It's no wonder why Twitter has been so focused on video content. For so long, it has been viewed as the most easily digestible form of media, beating out text in terms of overall appeal. Not everyone is going to have the patience to read through walls of text, so video content may prove to be more helpful than 1,000-word essays for the purpose of appeal. Believe it or not, many companies have been able to take video and make it their own for marketing purposes.
According to firms such as fishbat, video content has tremendous reach, provided it is created effectively. Internet marketing companies, from what I have seen, may be able to make the most out of Twitter Amplify now that it has been backed by SnappyTV. In addition, Twitter has the goal of making Amplify a versatile tool to the point where all companies can utilize it, regardless of technological savvy. Of course, the long-term results of this partnership will only be found with time.
Is there potential to be had when it comes to Twitter and its purchase of SnappyTV? I believe this to be true, especially when it comes to the tremendous amount of video content that businesses will be able to make use out of. It's also important to note that since so many people are getting into video as a career path, a tool like Twitter Amplify can prove to be infinitely more useful. In time, I have to believe that the best results will be seen.
SnappyTV was founded in 2010, which makes it a relatively young company in context of the Internet. In any event, the main reason why Twitter decided to purchase SnappyTV, as the article referenced, is because of the possibility of it boosting its Amplify program. Twitter Amplify, by definition, is viewed as a program that is able to help advertisers reach viewers, beyond TV, onto the social network in question. For Internet marketing companies across the board, Twitter Amplify is a platform to focus on.
It's no wonder why Twitter has been so focused on video content. For so long, it has been viewed as the most easily digestible form of media, beating out text in terms of overall appeal. Not everyone is going to have the patience to read through walls of text, so video content may prove to be more helpful than 1,000-word essays for the purpose of appeal. Believe it or not, many companies have been able to take video and make it their own for marketing purposes.
According to firms such as fishbat, video content has tremendous reach, provided it is created effectively. Internet marketing companies, from what I have seen, may be able to make the most out of Twitter Amplify now that it has been backed by SnappyTV. In addition, Twitter has the goal of making Amplify a versatile tool to the point where all companies can utilize it, regardless of technological savvy. Of course, the long-term results of this partnership will only be found with time.
Is there potential to be had when it comes to Twitter and its purchase of SnappyTV? I believe this to be true, especially when it comes to the tremendous amount of video content that businesses will be able to make use out of. It's also important to note that since so many people are getting into video as a career path, a tool like Twitter Amplify can prove to be infinitely more useful. In time, I have to believe that the best results will be seen.
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In order to uncover more about how Internet marketing companies can incorporate technology, contact fishbat for specifics.. This article, Snappytv & Twitter's Acquisition Seen By Internet Marketing Companies has free reprint rights.
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