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Internet Marketing Firms & Measuring Attitudes On Social Media

Written By Unknown on Thursday, July 17, 2014 | Thursday, July 17, 2014

By Robert Sutter


It's almost impossible to gauge someone's overall attitude on the Internet and anyone would be able to agree. You simply do not have enough to go off of when trying to figure out how someone will act in a typical scenario. Wouldn't it be useful if you could figure out a person's overall demeanor by the way they act on social media, though? This is where Five Labs may come into effect and a particular news story deserves attention from Internet marketing firms across the board.

According to an article on Business Insider, Five Labs created a tool that will work in tandem with Facebook. Specifically, the tool in question will be able to search through the posts that others have made in order to gauge their personalities. Of course, there are specific components to take into account and Internet marketing firms across the board would be able to agree. After all, this tool has to be measured on something and there are many elements to consider.

This particular tool is facilitated by the usage of a method that's based on a previous University of Pennsylvania study. There are various personality traits that were utilized in order to make this program but you may be curious as to what this entail. The traits in question are ones that are featured in modern day psychology, ranging from extroversion to agreeableness. One has to wonder, though, how accurate this program is despite the fact that it utilizes various details.

At this point, I'm not entirely sure if it matters how accurate the program is. According to firms along the lines of fishbat, this program is still very much in its infancy and what this means is that there is potential for it to be made even better if there are certain components that need to be tightened. However, the idea of measuring attitudes through social media is an interesting concepts, as Internet marketing firms would be able to attest to. It's just a matter of how much work Five Labs wants to put into it.

From what I have seen, Five Labs has a strong idea and it is easily one of the most creative in the social media sense. There is a tremendous amount of potential for it to be made better, especially with the rapidly expanding nature associated with the Internet in general. Is it possible that other tools, along the lines of what Five Labs has showcased, can be put to use? More extraordinary things have happened and I have no reason to believe that this can't occur as well.




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